TEd genoways

“Tequila Wars is not, strictly, a biography of Cuervo. It also tells the story of the Mexican Revolution... and reading the book can, at times, feel like drinking a half-bottle of tequila in a single sitting...  It is a dizzying tale... At the center of it all stood José Cuervo... Mexico should be grateful to Mr. Genoways for bringing him back from the dead.”

—Wall Street Journal

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“A riveting account of the innovative man behind the famous tequila brand.”

—Amazon Editor’s Pick

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“A comprehensive biography... studded with
murders and battles. A rigorous and unique lens on Mexico’s Revolutionary period.”
—Publishers Weekly

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“This rich, edifying book remedies a striking gap in the historical record... The comprehensive story of a liquor empire built during a pivotal period in Mexican history.”

—Kirkus Reviews​

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“Meticulously researched… Paints an expressive picture where one can easily visualise these larger than life characters.”
—Culinaire